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Skin Whitening as Social Uplifting and Achieving the Ideal “beauty”
by Moe Miura There are many skin-whitening products in global markets today. One can easily purchase skin-whitening products even without knowing it, because whitening one’s skin tone is already a big...
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Marketing lighter skin in South Africa
by Yusuke Shiga Lots of cosmetic companies have globalized their markets by using ingenious marketing strategies, and the number of consumers of these products has proliferated. Especially skin...
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Chinese as “honorary Whites” in Apartheid South Africa
by Krishna Vanstraelen If assimilation theory seems to oppose the general trend for first generation Chinese migrant in recent years, it however sheds light and corroborates segmented assimilation...
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